THE CAMEL · ESTABLISH
Turn the site into a system that brings in enquiries
For businesses a few years in, with a small team and a site that looks fine but does not tell you where enquiries come from. The Camel captures them, routes them and follows them up, and shows you what is working.
What you end up with
A full brand system
Everything in The Right Flyer kit, plus tints, a type scale, imagery direction, component styles, a messaging platform, social assets, a document template and email signature.
Up to ten pages that sell
Including at least three service pages, wireframed before build. Copy drafted with you from a 90-minute recorded discovery session.
Enquiries handled the same way every time
Three Make automations: enquiry routing, review requests and quote follow-up, with a person approving anything sent to a customer.
A CRM you will actually open
A Notion CRM in your own account, with enquiries, clients and quotes, and every form submission captured automatically.
Found locally
Keyword mapping for up to ten terms, a fully optimised Google Business Profile, five core directory listings and structured data for every service.
Measured properly
Google Analytics and Tag Manager tracking forms, calls, emails and quote requests, a monthly reporting template, and a blog ready for your first article.
How it runs
- Ready in 6–8 weeks from kick-off, if your inputs arrive on time.
- Two revision rounds at design, one at copy and one before launch.
- Two recorded training sessions: the website, and the system behind it.
- A 21-day defect window after launch.
- Paid 40% to book, 30% at brand and sitemap approval, 30% before launch.
Not included
- More than 10 pages or 3 automations
- Online shop, bookings or logins
- Link building
- Ongoing content writing
- Paid advertising
- Email hosting
Anything outside the scope is quoted in writing before it starts.
After launch
Your Monthly Line Maintenance plan starts the day the site goes live. One-month minimum term, then month to month with 30 days’ notice.
The Camel plan
A$549 a month
- Everything in The Right Flyer plan
- Weekly updates and 60-day backups
- Automation monitoring and repair
- Monthly enquiry delivery testing
- Monthly performance report
- 1 hour of changes each month
A$12,900
Fixed price for the build, plus A$549 a month from launch. Prices are in Australian dollars and are the total you pay.