THE TIGER · GROW

Compete on search, with the research behind it

For established businesses that depend on inbound enquiries and whose site has hit a ceiling. Strategy comes first, then a build designed around it, then a content programme and the systems to keep it moving.

What you end up with

A strategy you can see

A half-day workshop with your team, analysis of four competitors, and 30–50 researched keywords mapped to the pages that should win them.

Up to twenty pages, built to rank

An information architecture planned before design, location or sector landing pages, answer-ready content for AI search, and speed checked at launch.

A content programme

A 12-topic content plan and four articles of about 1,000 words, written with your subject-matter reviewer.

Bookings without the back-and-forth

Calendly linked to the site with confirmations and reminders, and every booking recorded in your CRM.

Six automations and a full CRM

Enquiry routing, quote follow-up, review requests, booking capture, onboarding and a weekly summary, feeding a Notion CRM with a pipeline report.

Reporting that leads to decisions

Rank tracking set up, booking and article events measured, and your first monthly report delivered at handover.

How it runs

  • Ready in 10–12 weeks from kick-off, if your inputs arrive on time.
  • A decision-maker attends the whole workshop.
  • One revision round at architecture, two at design, one at copy and one before launch.
  • Two recorded training sessions and a full strategy handover pack.
  • A 30-day defect window after launch.
  • Paid 40% to book, 30% at architecture approval, 30% before launch.

Not included

  • More than 20 pages, 6 automations or 4 articles
  • Online shop or memberships
  • Link building and digital PR
  • Ongoing SEO after handover (covered by the plan)
  • Paid advertising
  • A CRM other than Notion

Anything outside the scope is quoted in writing before it starts.

After launch

Your Monthly Line Maintenance plan starts the day the site goes live. One-month minimum term, then month to month with 30 days’ notice.

The Tiger plan

A$1,190 a month

  • Everything in The Camel plan
  • Rank tracking and SEO upkeep
  • Schema and technical health monitoring
  • Publishing support for 1 article a month
  • Monthly SEO report, quarterly strategy call
  • 1.5 hours of changes each month

A$24,900

Fixed price for the build, plus A$1,190 a month from launch. Prices are in Australian dollars and are the total you pay.